Google is building a new social network

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Google is building a new social network, named Shoelace, which it claims will “supercharge your social life”.

Mere months after shutting down Google+, the corporate has revealed that it is taking a second shot at Facebook – this time focusing solely on occasions.

Unlike most social networks, which let folks join with others all world wide, Shoelace is region-based, and is beginning out with a trial amongst a handful of communities in New York City.

The app (out there for iOS and Android) is presently invite-only, and may solely be put in if you happen to’ve acquired an invitation code. There’s no signal of a internet model although, and though Google’s Shoelace website makes use of the .nyc area extension, the corporate would not appear to have registered domains for different cities which have them (comparable to Los Angeles and Las Vegas).

What’s happening

According to Android Police, Shoelace appears to have a lot in widespread with Schemer, one other location-based social network that Google launched in 2011 and canned in 2014.

It appears unlikely that one other social website will be capable of shake Facebook’s maintain, however maybe by working immediately with particular communities (particular person faculties, for instance), Google would possibly be capable of power its approach into some small niches.

Alternatively, it won’t go wherever. Shoelace is being developed by Google’s Area 120 workforce, which makes a speciality of experimental tasks – not all of which see the sunshine of day. Only time (and a few teams in NCY) will inform.

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