The firm behind WordPress.com and WooCommerce, Automattic has acquired the startup Prospress because it appears to develop its digital subscription choices.
The small startup made a reputation for itself by creating a recurring cost resolution particularly designed for WooCommerce known as WooCommerce subscriptions.
By buying Prospress, Automattic will have the ability to cost its clients repeatedly via digital subscriptions to WooCommerce whereas controlling a bigger a part of the ecommerce stack.
In addition to WooCommerce subscriptions, Prospress has additionally developed a number of different on-line instruments together with a advertising automation instrument to remind clients after they have deserted their carts whereas purchasing on-line and a instrument to check a web-based retailer’s checkout performance earlier than it goes dwell.
Once the acquisition is full, the Prospress crew will proceed work by itself merchandise whereas becoming a member of the remainder of the WooCommerce crew.
Currently the corporate has 20 workers which provides you an concept of its measurement in comparison with Automattic which has 900 workers.
Shopify, which straight competes with WooCommerce, would not present subscriptions by itself and clients should depend on third-party merchandise like Bold or ReCharge.
WooCommerce’s head of funds Paul Maiorana defined in a press release how Prospress will assist the corporate construct out its subscription mannequin, saying:
“The eCommerce subscription market has grown by greater than 100 % a yr over the previous 5 years. Subscriptions are an essential a part of the WooCommerce expertise, so we’re excited to work much more intently with Prospress CEO Brent Shepherd and his crew to create a unified, versatile resolution.”